About ROTA

Mission Statement

ROTA's mission is to provide accessible, affordable, and dependable public transportation to communities in Reading and the surround areas.

Vision Statement

ROTA envisions creating a transportation system that is equitable, inventive, and sustainable, enhancing regional ties and raising everyone's standard of living.

Background

The idea of creating ROTA was due to a few key factors:

• Economic growth: Connects workers to jobs, expanding customer bases for businesses, and creating direct and indirect employment opportunities.

• Environmental needs: With proper bus service, it could reduce carbon emissions, which helps the air stay clean.

• Population changes: If more people move into Reading, there may be higher demand for public transportation. If population declines, it could make cars less affordable, which makes public transportation necessary. Seniors may require public transportation if they are physically unable to drive. The youth and student populations may need affordable ways to get to school, work, and other activities.